Kristin Horowitz – CEO /Founder

Kristin is the machine that makes everything work. She has been working for small businesses as the principal support of the owners since she was in college. Office manager, Quickbooks maestro, marketing manager, you name it, she’s done it all.

Prior to her current position, she was executive director of SLO Op Climbing, is still production manager for an event business, and dabbles in lots of other pursuits for the community.

She has the unique ability to learn things quickly and save money because of it. She handles everything from legal compliance to vendor contracts to financial oversight to cultural atmosphere and policy setting.

Yishai Horowitz – Business Development Director/Founder

Yishai is the believer. He pushes the standards of excellence whether its in offerings, aesthetics, or the larger vision for our community.

He’s the one that’s responsible for the layout of the gyms, shape of the walls, and character of the place. He spends his free time looking at buildings, analyzing climbing walls, and developing relationships that enable us to grow and contribute the community in a myriad of ways.

He is also the primary race director (and founder) of an event company that specializes in high logistics human powered, outdoor events.

Jessica Mitchell  – Chief of Operations

She looks at a problem and says “HOW DO I SOLVE IT?” but the best part about it is that she solves it with energy, delegation, and support.

She started out with our organization as an event planner and has moved up the ranks because of her penchant for making things better when she’s frustrated, her candor, and her sass.  A previous regional manager for a large retail operation, Jessie’s bringing her retail game to our mech and taking everything she’s learned from “real corporate world” and making it useful for us.

Jon-Erik Storm – In House Counsel

After a colorful career in business and employment law, Jon gave it all up for joy and moved to the Central Coast where he only uses his JD for good (and us). When he gets bored, he learns a new language, teaches math and Spanish, and serves the California military as a JAG and Deputy Chief of Staff for the military.

Jacob Rivera
Human Resources Director 

You need heart, investment, and things done right? You go to Jacob. He keeps us on track, stable, and grounded.

Jaz Ferguson
Customer Relations Director

An advocate for the customer, the team member, and her own bosses, she believes in the mission and never wants it to be just on paper. And she works to make sure team feels the same way.

Josef Maier
Setting director and interim-youth programming director

A certifiable super boss – he elevates those around him to new heights, both when he’s setting and designing coaching programs.