Ascent Ventures


Kristin Horowitz, CEO/Founder

Kristin is the machine that makes everything work. She has been working for small businesses as the principal support of the owners since she was in college. Office manager, Quickbooks maestro, marketing manager, you name it, she’s done it all.

Prior to her current position, she was executive director of SLO Op Climbing, is still production manager for an event business, and dabbles in lots of other pursuits for the community.

She has the unique ability to learn things quickly and save money because of it. She handles everything from legal compliance to vendor contracts to financial oversight to cultural atmosphere and policy setting.

Yishai Horowitz – Business Development Director/Founder

Yishai is the believer. He pushes the standards of excellence whether its in offerings, aesthetics, or the larger vision for our community.

He’s the one that’s responsible for the layout of the gyms, shape of the walls, and character of the place. He spends his free time looking at buildings, analyzing climbing walls, and developing relationships that enable us to grow and contribute the community in a myriad of ways.

He is also the primary race director (and founder) of an event company that specializes in high logistics human powered, outdoor events.

Jon-Erik Storm – In House Counsel

After a colorful career in business law, Jon gave it all up for joy and moved to the Central Coast where he only uses his JD for good (and us). When he gets bored, he learns a new language, teaches math and Spanish, and serves the California miliatry as a JAG and Deputy Chief of Staff for the miliatry.

Jacob Rivera – HR director 

You need heart, investment, and things done right? You go to Jacob. He keeps us on track, stable, and grounded.

Jaz Ferguson – SLO general manager

A total boss, she gets after all the things and dreams big – while making sure her team feels the same way.

Jessie Mitchell  – Relationship Director + Origin general manager

She looks at a problem and says “HOW DO I SOLVE IT?” but the best part about it is that she solves it with energy, delegation, and support.

Joe Maier – Setting director and youth programming

A certifiable super boss – he elevates those around him to new heights, both when he’s setting and designing coaching programs.

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